Using something called the “ Better Ads Guideline”, Google tries to keep ads within a certain range of acceptability. In fact, Chrome’s built-in ad blocker does not work exactly like other ad blockers. How ad blockers work on Google ChromeĬhrome’s built-in ad blocker is not perfect. In this article, we’ll look at how Chrome’s ad blocker works and what it does and doesn’t do. There are better alternatives out there from third-party extensions like AdBlock Plus to the unparalleled privacy of Brave browser. Did you know Google Chrome has a built-in ad blocker that can limit the number of ads you see while browsing? Like most ad blockers, Chrome’s service improves user experience by reducing unwanted pop-ups and noisy autoplay videos that can be found on many popular websites.Ĭhrome’s built-in ad blocker doesn’t try to block ads as much as limit them.
